Touch of Gray...I think that's what it's called. And no, I'm not referring to the Grateful Dead song. It's the latest innovation in grooming products developed to help women feel old and inferior to men in a whole new way.
Used to be that there was one thing a certain group of women (and men) of a particular age shared was their aversion to going gray. Because many (most?) women are just needy and insecure enough to obsess about matching our specific hair color down to the last spec on a single strand, hair color companies are delighted to produce scores of boxes in scores of shades to feed our obsession.
Men who were concerned about losing their natural hair color to the ravages of time needed exactly one product to tint their hair and it was called something that had exactly nothing to do with air color: Grecian Formula. God knows. The Greeks usually have a decent head of hair? And it's dark, not gray? Whatever.
That has changed, according to the latest commercial I've seen for a new men's hair color product. Apparently, while a LOT of gray is bad, some gray is good. We've heard this for years - the distinguished sideburns, the salt and pepper bon vivant....now that look is in a bottle.
The models (model? Maybe it's the same guy with two different looks) in the commercial make me laugh. The one with the fully gray / white head portrays this geezer kind of guy with one foot in the grave. The young guy with the lovely dark locks is chipper and 'ready to roar,' in the words of Prince, someone, I suspect,who has never and will never touch a drop of hair color.
But hey - why look like an old coot or an inexperienced young jerk? Have the best of both worlds by using Touch of Gray. The tagline at the end - where we find the perfectly coiffed guy with the perfect number of gray hairs on his head - is something like: "My look says experience" (the gray guy). "Mine says energy" (the brown guy). Now you have the best of both worlds.
I can't quite remember the end of this story because I'm annoyed and envious. For women, a touch of gray may as well be a helmet of gray. There is no middle. And now there is a product that allows men to practically count the number of gray hairs they want on their heads to create the right look of distinction for themselves.
I suppose women could buy touch of gray. I wonder if the company tried testing it with women? If they did, I predict they were laughed out of the focus groups.