Sunday, March 11, 2007

waiting for the other shoe...or feather-trimmed drop

I'm pretty sure I have a good sense of humor. Really, I think I do. So why wasn't I laughing at the shampoo commercial I watched the other night? And then watched a second time just to make sure I understood it?

It shows two pretty blonde women talking about the merits of some new shampoo developed especially for their very particular hair needs. (I've written about this hair-color based shampoo phenomenon before so this wasn't new to me.) But here's the thing: at the end of the commercial, they speak rather disdainfully to all their brunette sisters who are watching them in sadness, mourning their own plight as non- blondes. They deliver a line that sounds something like this: "Sorry brunettes. At least your moms think you're pretty."


I think it's hilarious that these women appear to value their own looks above all else and have no compunction about sharing that world view.

I also think it's hilarious that they think everyone shares their view. Not looking pretty is clearly a tragedy in their world. And unless you're a blonde, you can't be pretty.

More than one woman I shared this with had the same reaction: is there an equvilant commercial for brunette shampoo where the tagline at the ends sounds like this: "Sorry blondes. At least your moms think you're smart."

If there is, I haven't seen it. But I did see products for brunettes by this company when I was shopping on Saturday.

Are they kidding me? They just dissed more than half the women on the planet with their we're bonde, we're pretty and we're proud of it in your face televison commerical and then they want to sell us shampoo? Then again, if this is all a really big joke, it's a good one. Just not that funny to all the non-blondes out there. And I have to believe there is at least one blonde who is annoyed that the commercial keeps the idea of blonde, pretty and vacant alive and well during network television commericals.

More soon....

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