Note to developers: not everything needs a website.

“Don’t be the last to know.” Ominous, right? “The last to know what?” you may be wondering. It’s a pretty good tagline as those things go.

This is one of those times of kismet where I find something that reminds me of a previous post. A little while ago, I included a reference to an abomination titled AshleyMadison.com in a blogpost and in an effort to be equitable; I offer this cyber-response for your consideration: Cheaterville.com

This is a website that masquerades as a public service but it’s nothing of the kind. It’s a way to identify and humiliate cheaters online and inexplicably, humiliate those being cheated upon at almost exactly the same time.

Say you have a friend and you know her husband is having an affair. This kind of knowledge is never pleasant nor welcome. You want to do the right thing but what is the right thing? You can’t quite convince yourself to tell her because it will be sad, and difficult and risky, but she has a right to know, yes? Let’s read what Cheaterville.com has to say about their purpose and then discuss.

In a world where temptation and lust are facilitated by online media, where does moral accountability fit in? With terms like discreet adultery and cyber affair, how is the truth to be told and where can it be found? Cheaterville was created with one goal in mind, keeping you ahead of the heartache -- even when it hurts. So whether you’re a victim, perpetrator or curious acquaintance, Cheaterville can give you the inside scoop on that special someone before you’re another heartbroken mess writhing in the wake of Ms. Madison or Craig and his lists.

Cheaterville gathers information from a variety of sources using our proprietary advanced search engine algorithm. Our database will show you postings from other Cheaterville members on a specific person and information gathered from the web. If you meet someone and want to know if they are playing it straight, or playing you, Cheaterville will let you know if they are married, have a sordid past, or a crazy ex! If you’re in a relationship and want to make sure your significant other stays on the straight and narrow, Cheaterville can alert you if anything is posted about them – good or bad and free of charge.

Got that? That means you may be off the hook. Instead of confronting the horrible truth face to face, you can send someone a link to Cheaterville and leave them to it.

So we now have a website dedicated to exposing cheaters and measuring our dedication to our relationships. Why not – we have them for everything else. I refused to register for the site because I already get too much spam but I think it works like this:

1. Sign up – for free

2. List specifics about the cheater you want to reveal, including telling the story behind their behavior, posting a picture, and warning others away from the heartbreak that’s surely waiting for them.

You can also search for a cheater by filling in his / her name and location. But even if you don’t have a cheater to report and no one to check on, the site offers some diversions. Read the “Top Cheaterville Posts,” and vote on “Cheater of the Week,” based on the stories posted about their transgressions. The “Post of the Week” carries a $100 prize for the best story about a cheater. Or play “Whack a Cheat” or “Sheen Shoot Out.” (I’m not making this up. I earned 250 points playing “Whack a Cheat.”)

This is America after all so, yes, you can shop on Cheaterville.com. In addition to the T-shirts, mugs, and mouse pads, I found boxer briefs and thongs, a journal and a keepsake box, a gym bag, beach tote and a messenger bag, a stadium blanket, presumably to display at the football game you attend alone, and a Christmas ornament. (A Christmas ornament?)

Aside: I haven’t been on a date to meet someone new in almost thirty years but let me just say this: if I were in a relationship and in an intimate moment, or about to be, I might find myself suddenly distracted and possibly even called away on an emergency if I saw the Cheaterville boxer briefs. Hmmmm. A Cheaterville gym bag in the corner wouldn’t exactly inspire confidence and trust, either.

I’ll give the company this: they built a better mousetrap, or saw a need and filled or even better, created a need and then filled it. They tapped into the power of the web and turned the plot of “The Dilemma” into a website everyone can visit, to post or to check on posts.

The watched something like AshleyMadison.com emerge and succeed in the marketplace and thought: what about the people left behind? Don’t they deserve a site of their own? Where is their justice?

I can't answer that. But here's the bottom line for me. There just isn't much about an adulterous affair, or cheating on your partner that I find entertaining. I don't need to play games or vote on "cheater of the week" to amuse myself.

But I do know we can hop on AshleyMadison.com to look for a date while we’re married or committed and everyone we meet there will understand. We can go on Cheaterville.com to report a cheater (although presumably not someone we met on AM.com) or check on someone’s track record.

It’s easy. It’s the way of the world. And sorry - it’s depressing.